Remote Demand Gen Lead: Events, Webinars & Email

MachineMetrics

United States

Remote

USD 100,000 - 120,000

Full time

7 days ago

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Job summary

MachineMetrics, a US-based AI-powered manufacturing operations platform, is seeking a Marketing Programs Manager to own end-to-end pipeline programs. You will design, launch, and optimize tradeshows, webinars, email cadences, and campaigns, partner with sales, and report impact on opportunities and pipeline.

You will also build our user conference and lead community programming, working closely with the Director of Marketing.

Qualifications

5+ years in B2B marketing with ownership of events and campaigns.
Proven ability to report program results in meetings, opportunities, and pipeline.
End-to-end event ownership: logistics, budgets, vendors, and follow-up.
Hands-on HubSpot: build lists, emails, sequences, landing pages, reports.

Responsibilities

Own program pipeline with quarterly targets and budget tracking.
Oversee tradeshows, field events, and customer events, including calendar, booth logistics and lead capture.
Plan and run webinars from topic idea to post-event nurture and partner webinars.
Design email cadences and nurture sequences, and manage marketing campaigns for product launches and events.
Manage organic social and executive amplification across LinkedIn, YouTube, Facebook, X, and Instagram.
Build and nurture community programs including user groups and the first MachineMetrics user conference.