Remote Demand Gen Marketing Manager for Growth

YA Group; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Remote work

Flexible vacation

Paid holidays

Paid family care/sick leave

Parental leave

Medical, Dental, Vision + more

401k w/match

Career growth

Competitive salaries

Job summary

YA Group is seeking a Demand Generation Marketing Manager to own multi-channel programs that drive pipeline growth and revenue. You will lead lead capture and nurture strategies, working closely with Business Development to convert prospects into customers in a fast-paced, growth-oriented environment.

The role blends strategic planning with hands-on execution across email, paid media, SEO, webinars, events, and social media, plus analytics-driven optimization and data quality across systems.

Qualifications

• 5–7 years of experience in a dedicated demand generation or growth marketing role, preferably in a B2B environment.
• Strong experience with marketing automation and CRM platforms.
• Advanced proficiency in data analytics tools to evaluate campaign ROI.
• Understanding of paid acquisition channels and SEO best practices.
• Proven success managing multi-channel demand generation campaigns.
• Strong communication, project management and organizational skills including copywriting.
• Preferred experience launching and scaling Account-Based Marketing programs.

Responsibilities

• Develop and execute end-to-end inbound and outbound campaign strategy.
• Deploy campaigns across multiple channels including email, paid media, SEO, webinars, events, and social media.
• Build and optimize automated lifecycle workflows that move prospects through the buyer’s journey.
• Collaborate with Business Development to ensure lead quality and establish SOPs that accelerate pipeline.
• Defines success metrics, track campaign performance, and provide reporting using marketing automation and analytics tools.
• Partner with subject-matter experts and creative and digital teams to produce assets that support demand generation initiatives.
• Monitor industry trends, competitor activity, and market dynamics to inform strategy.
• Maintain data quality and consistency across marketing systems and workflows.
• Perform additional duties as assigned.

Skills

Demand generation

Growth marketing

B2B marketing

Marketing automation

CRM (Salesforce)

Analytics

Copywriting

Project management

ABM programs

Education

Bachelor’s degree in marketing/business/communications

Master’s degree preferred

Tools

Marketo

HubSpot

Pardot

Salesforce

Job description

YA Group is seeking a Demand Generation Marketing Manager to own multi-channel programs that drive pipeline growth and revenue. You will lead lead capture and nurture strategies, working closely with Business Development to convert prospects into customers in a fast-paced, growth-oriented environment.

The role blends strategic planning with hands-on execution across email, paid media, SEO, webinars, events, and social media, plus analytics-driven optimization and data quality across systems.