Remote Demand Gen Leader for Growth & Pipelines

Openkrill; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Excellent health care (medical, dental

401(k) and RRSP matching

Paid parental leave

20 days of paid time off per year

Professional development budget

Job summary

Superhuman is seeking a Demand Generation Lead to drive pipeline growth for Superhuman Mail. This role sits in Revenue Marketing and supports a remote working model with periodic in-person collaboration weeks as needed.

You will partner with Sales, Product Marketing and Growth to translate product priorities into campaigns that win new logos, displace competitors, and expand existing accounts. The role requires strong commercial acumen, cross-functional collaboration, and a data-driven,

Qualifications

• 8 - 10+ years of experience in B2B marketing, demand gen, product marketing, and/or growth roles; demonstrating a builder’s mentality—comfortable building programs, processes, and teams from the ground up and scaling them effectively.
• Proven track record of driving pipeline and revenue through strategic campaign planning and integrated, multi-channel campaigns spanning brand awareness, demand generation, and customer expansion.
• Deep expertise in product demand—tailoring messaging and programs to different personas, segments, and stages of the funnel. Skilled at turning product strategy into compelling demand programs.
• Experience partnering deeply with Sales in a sales-led GTM motion.
• Strong analytical orientation with experience using data to drive decisions and optimize campaigns. Proven experience owning performance metrics.
• Experience running agile campaign frameworks and rapid experimentation
• Strong partnership skills—comfortable aligning closely with Sales, RevOps, Product Marketing, Product, Customer Success, Lifecycle, Content, Brand, Creative, Growth, and Channel Partner teams; proven ability in cross-functional leadership and orchestration to keep stakeholders aligned.
• Executive presence and ability to influence cross-functional stakeholders
• Customer-obsessed with a deep commitment to understanding user pain points and delivering value at every touchpoint.
• Comfortable with ambiguity, adaptable, and proactive in creating clarity amid change.
• Demonstrated ability to balance vision with execution, delivering results while holding themselves and teams accountable; skilled at prioritizing effectively under constraints.
• Familiarity with tools like Pardot, Salesforce, 6sense, and other platforms.
• Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.

Responsibilities

• Own the execution for Superhuman Mail, aligning with GTM goals and revenue targets.
• Collaborate with cross-functional partners to build and run full-funnel marketing campaigns across paid, earned, and owned channels, driving shared ownership of inbound and outbound pipeline for net-new acquisition and account expansion.
• Partner closely with Sales and RevOps to align campaign strategy with pipeline goals and account priorities.
• Build and optimize nurture programs that accelerate leads through the funnel and drive customer expansion.
• Measure and report on campaign performance, pipeline impact, and ROI—turning insights into action.
• Collaborate cross-functionally with Sales, Customer Success, Product, Product Marketing, Content, Brand, Growth, and other teams to deliver a cohesive buyer experience.

Skills

Demand generation

B2B marketing

Sales alignment

Campaign management

Analytics & data

Agile marketing

Tools

Pardot

Salesforce

6sense

Job description

Superhuman is seeking a Demand Generation Lead to drive pipeline growth for Superhuman Mail. This role sits in Revenue Marketing and supports a remote working model with periodic in-person collaboration weeks as needed.

You will partner with Sales, Product Marketing and Growth to translate product priorities into campaigns that win new logos, displace competitors, and expand existing accounts. The role requires strong commercial acumen, cross-functional collaboration, and a data-driven,