Remote Demand Gen Lead - Growth & Pipeline Expert

Hyland; Massachusetts; On-site; USD 116,000 - 132,000; Full time

Benefits offered by this job

401(k) Retirement Savings

Flexible Schedule

Paid Time Off

Medical, Dental, Vision

Job summary

Hyland is seeking a Lead Demand Generation Manager to drive integrated demand programs across digital, ABM, webinars, and partner initiatives to fuel pipeline growth in assigned markets. You will translate business priorities into quarterly and annual plans, collaborating with Sales, Product Marketing, Field Marketing, and Marketing Ops to optimize delivery and impact.

In this role, you’ll establish KPIs, monitor performance, and use AI-enabled tools and automation to scale campaigns, improve

Qualifications

• 5+ years of B2B marketing experience, including 3+ years in demand generation
• Proven ability to design and execute integrated demand generation programs across digital campaigns, ABM, webinars, nurture, partner, and sales activation motions
• Experience using marketing automation, CRM, analytics, and digital marketing technologies to manage, report, and optimize program performance
• Strong communication, project management, analytical, and stakeholder management skills

Responsibilities

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives for assigned regions, industries, or market segments — translating business priorities into quarterly and annual demand plans with clear audience, program, and campaign recommendations.
• Design, execute, and optimize integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions — leveraging AI-enabled tools and automation to improve efficiency, scale, targeting, personalization, and performance.
• Monitor pipeline health, campaign performance, and conversion trends to identify risks, opportunities, and recommended actions — supporting pipeline forecasting and performance reviews with actionable insights and data for marketing and sales stakeholders.
• Partner with Sales counterparts, SDRs, Account Executives, and Partner teams to align demand generation activities with business priorities and target account needs — coordinating campaign follow-up motions to support lead progression and opportunity creation.
• Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to support integrated planning and execution — translating segment, regional, or industry priorities into coordinated marketing programs and clear execution plans.
• Establish and track KPIs to measure demand generation effectiveness — analyzing campaign, audience, channel, and pipeline performance to drive continuous improvement through testing, experimentation, data analysis, and post-campaign learnings.

Skills

Marketing automation

CRM systems

ABM

Campaign design

Data analysis

Stakeholder management

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce CRM

HubSpot Marketing Hub

Google Analytics

Job description

Hyland is seeking a Lead Demand Generation Manager to drive integrated demand programs across digital, ABM, webinars, and partner initiatives to fuel pipeline growth in assigned markets. You will translate business priorities into quarterly and annual plans, collaborating with Sales, Product Marketing, Field Marketing, and Marketing Ops to optimize delivery and impact.

In this role, you’ll establish KPIs, monitor performance, and use AI-enabled tools and automation to scale campaigns, improve