Demand Generation Manager - Public Sector (Fully Remote)

Hyland; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Hyland is seeking a senior B2B marketing leader to own demand generation for the Public Sector, driving pipeline performance and revenue impact. You will build quarterly and annual plans and execute digital, ABM, webinars, and nurture programs to maximize outcomes.

With 8+ years in B2B marketing and 3+ years in demand generation, you will partner with Sales and Marketing to optimize conversions and forecasting, shaping strategies that amplify revenue impact.

Qualifications

• 8+ years in B2B marketing.
• 3+ years in demand generation.
• Experience with marketing automation, CRM, AI tools, and ABM.

Responsibilities

• Execute digital, ABM, webinar, nurture, and partner programs.
• Partner with Sales and marketing to optimize conversion and forecasting.
• Build quarterly/annual plans and drive revenue impact.
• Lead demand generation for Public Sector and own pipeline performance.

Skills

Demand generation

B2B marketing

Digital marketing

ABM

Tools

Marketing automation

CRM

AI tools

ABM tools

Job description

• Lead demand generation for Public Sector, owning pipeline performance.
• Build quarterly/annual plans and drive revenue impact.

Responsibilities:

• Execute digital, ABM, webinar, nurture, and partner programs.
• Partner with Sales and marketing to optimize conversion and forecasting.
• 8+ years B2B marketing, 3+ years demand generation.
• Experience with marketing automation, CRM, AI tools, and ABM.

About Hyland:

• Content Innovation Cloud provider trusted by Fortune 100.
• Nearly 4,000 employees, inclusive and development-focused culture.

Hyland

Hyland provides the Content Innovation Cloud, delivering enterprise intelligence and automation to unlock actionable insights for organizations. With nearly 4,000 employees, Hyland fosters an employee-centric culture focused on career development, wellbeing, diversity, and community impact.