Senior Demand Gen Leader, Public Sector — Remote

OhioX; United States; Remote; USD 132,000 - 148,000; Full time

Job summary

Hyland is seeking a Lead Demand Generation Manager for the Public Sector, focusing on strategic demand programs across regions, ABM, webinars, and partner programs. You will own end-to-end demand generation planning, forecast pipeline, measure performance, and drive revenue impact with cross-functional collaboration.

Location flexibility: Remote in the United States. The role requires 8+ years B2B marketing, 3+ years in demand generation, and strong experience with marketing automation, CRM, and

Qualifications

• Bachelor's degree with eight or more years of B2B marketing experience and three or more years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.
• Proven success partnering with Sales to achieve pipeline and revenue goals with quarterly and annual pipeline plans.
• Experience using marketing automation, CRM, analytics, and digital marketing technologies with KPI and reporting capabilities.
• Strong communication, project management, analytical, and stakeholder management skills.
• Experience designing and executing integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions.
• 20% Travel

Responsibilities

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives, owning strategy for assigned regions/industries and building quarterly and annual pipeline plans.
• Design and execute integrated demand programs using digital campaigns, ABM, webinars, nurture programs, partner programs, and sales activation motions.
• Activate marketing tactics across the buyer journey to generate and accelerate opportunities, partnering with Sales and SDRs to align investments with priorities.
• Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing to maximize pipeline performance and establish KPIs.
• Drive optimization through testing, experimentation, and data-driven decision making, providing insights to leadership.
• Mentor and coach team members, sharing best practices and market trends to improve the department.

Skills

B2B marketing

Demand generation

Campaign marketing

ABM

Marketing strategy

Education

Bachelor's degree

Tools

Marketing Automation Platforms

CRM Platforms

Analytics Tools

Digital Marketing Technologies

AI-Enabled Tools & Automation

Job description

Hyland is seeking a Lead Demand Generation Manager for the Public Sector, focusing on strategic demand programs across regions, ABM, webinars, and partner programs. You will own end-to-end demand generation planning, forecast pipeline, measure performance, and drive revenue impact with cross-functional collaboration.

Location flexibility: Remote in the United States. The role requires 8+ years B2B marketing, 3+ years in demand generation, and strong experience with marketing automation, CRM, and