Remote CRM Marketing Specialist

Custom Ink; Reno (NV); Remote; USD 50,000 - 63,000; Full time

Benefits offered by this job

Paid time off

Health coverage

Wellness services

Parental leave

401(k) matching

Tuition assistance

Job summary

Custom Ink is a remote-friendly employer looking for a CRM Marketing Coordinator to drive email, SMS, and Direct Mail campaigns from home. You will manage customer data, build targeted segments, analyze performance, and collaborate with Site and Sales to craft creative briefs.

A bachelor’s degree in Marketing or related field is preferred. The role emphasizes hands-on execution, data-driven decisions, and a strong focus on campaign optimization across multiple channels.

Qualifications

• 1–3 years of hands-on experience in CRM or data-driven marketing, focusing on email, SMS, or Direct Mail.
• Familiarity with ESPs and CDPs like Klaviyo, HubSpot, Salesforce.
• Understanding of how AI can enhance content generation, audience segmentation, and predictive analysis.

Responsibilities

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns aligned with the Custom Ink brand.
• Customer Data Management: Maintain CRM segments and customer profiles for accurate targeting and personalization.
• Reporting and Analysis: Pull and analyze performance data to surface key insights and optimize journeys.
• Cross-Functional Collaboration: Partner with Site and Sales to draft briefs and share customer insights.
• Testing Agenda: Set up and report on A/B and multivariate tests to inform strategy.

Skills

CRM marketing

Email campaigns

SMS campaigns

Direct Mail

Education

Marketing degree

Tools

Klaviyo

HubSpot

Salesforce

Job description

Custom Ink is a remote-friendly employer looking for a CRM Marketing Coordinator to drive email, SMS, and Direct Mail campaigns from home. You will manage customer data, build targeted segments, analyze performance, and collaborate with Site and Sales to craft creative briefs.

A bachelor’s degree in Marketing or related field is preferred. The role emphasizes hands-on execution, data-driven decisions, and a strong focus on campaign optimization across multiple channels.