Remote CRM Marketing Coordinator — Email, SMS & Data

Custom Ink; Detroit (MI); Remote; USD 50,000 - 63,000; Full time

Benefits offered by this job

Generous Paid Time Off

Comprehensive Health Coverage

Employee Wellness

Family-Friendly Benefits

Financial Wellness

Professional Development

Job summary

Custom Ink is seeking a CRM Marketing Coordinator to drive hands-on email, SMS, and Direct Mail campaigns while maintaining robust customer data for precise targeting. This remote role partners with Site and Sales to craft customer-centric briefs and measure performance via reports and A/B testing.

The position emphasizes data-driven decision-making, collaboration, and designing effective messaging with Canva as a design aid. Remote work from eligible states is supported.

Qualifications

• 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
• Familiarity with CRM platforms: Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, Hubspot, and Salesforce
• Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis.
• A basic understanding of customer segmentation, personalization, and testing methodologies.
• Demonstrated ability to pull reports and analyze data to surface key insights.
• Excellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset.
• Hands-on experience with Canva and a foundational understanding of design principles are a strong plus.
• A bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred.

Responsibilities

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns, ensuring they are accurate and consistent with the Custom Ink brand. You will be responsible for setting up campaigns, managing assets, and scheduling sends using our CRM platform.
• Customer Data Management: Maintain and manage CRM segments and customer profile data to ensure accurate audience targeting and personalized messaging.
• Reporting and Analysis: Support campaign measurement by pulling reports, gathering and analyzing performance data, and identifying key trends. Your work will contribute to our ongoing efforts to optimize the customer journey.
• Cross-Functional Collaboration: Work with internal teams like Site and Sales to help draft creative briefs and provide customer insights, ensuring our marketing initiatives are customer-centric.
• Testing Agenda: Accurate setup and reporting of A/B and multi-variate test results that inform creative and segmentation strategy.

Skills

CRM Marketing

Email Marketing

SMS Marketing

Direct Mail

Data Analysis

Education

Bachelor's degree in Marketing, Digital Marketing, or related field

Tools

Klaviyo

HubSpot

Salesforce

Canva

Job description

Custom Ink is seeking a CRM Marketing Coordinator to drive hands-on email, SMS, and Direct Mail campaigns while maintaining robust customer data for precise targeting. This remote role partners with Site and Sales to craft customer-centric briefs and measure performance via reports and A/B testing.

The position emphasizes data-driven decision-making, collaboration, and designing effective messaging with Canva as a design aid. Remote work from eligible states is supported.