Remote CRM Marketing Coordinator

Custom Ink; Vermont; Remote; USD 50,000 - 63,000; Full time

Benefits offered by this job

Generous Paid Time Off

Comprehensive Health Coverage

Employee Wellness

Parental leave up to 14 weeks (birhing

401(k) with company match

Job summary

Custom Ink is seeking a CRM Marketing Coordinator for a remote role within the United States. You will execute email, SMS, and Direct Mail campaigns, manage CRM segments, and analyze performance to drive customer experiences.

The role emphasizes hands-on campaign execution, data-driven decision making, and cross-functional collaboration with Site and Sales teams. A 1–3 year background in CRM marketing and a Marketing degree are preferred.

Qualifications

• 1–3 years of hands-on CRM or data-driven marketing experience (email, SMS, or Direct Mail).
• Experience with ESPs/CDPs: Klaviyo, HubSpot, Salesforce.
• Understanding of AI for content generation, audience segmentation, and prediction.
• Basic knowledge of customer segmentation, personalization, and testing methods.
• Ability to pull reports and analyze data to surface insights.
• Excellent communication, organization, and detail-oriented mindset.
• Canva experience is a strong plus.
• Bachelor's degree in Marketing or related field preferred.

Responsibilities

• Create and deploy email, SMS, and Direct Mail campaigns via CRM platform.
• Maintain CRM segments and customer profiles for targeted messaging.
• Pull and analyze performance data to identify key trends.
• Collaborate with Site and Sales to draft creative briefs.
• Set up and report A/B and multivariate tests.

Skills

CRM marketing

Email marketing

SMS marketing

Direct Mail

Data analysis

Audience segmentation

Communication

Canva

Education

Bachelor's degree in Marketing

Tools

Klaviyo

HubSpot

Salesforce

Canva

Job description

Custom Ink is seeking a CRM Marketing Coordinator for a remote role within the United States. You will execute email, SMS, and Direct Mail campaigns, manage CRM segments, and analyze performance to drive customer experiences.

The role emphasizes hands-on campaign execution, data-driven decision making, and cross-functional collaboration with Site and Sales teams. A 1–3 year background in CRM marketing and a Marketing degree are preferred.