CRM Marketing Coordinator - Remote Email & SMS Campaigns

Custom Ink; Maryland; Remote; USD 50,000 - 63,000; Full time

Benefits offered by this job

Generous PTO

Health Coverage

Wellness benefits

Parental Leave

401(k) with match

Tuition assistance

Flexible spending

Job summary

Custom Ink is seeking a CRM Marketing Coordinator to own hands-on email, SMS, and Direct Mail campaigns, shaping audience segments and managing CRM data with close collaboration with Site and Sales. You will help deliver customer-centric communications aligned with brand and business goals.

The role emphasizes data-driven decision making, A/B testing, and translating insights into targeted campaigns. This remote-friendly position offers pay transparency and comprehensive benefits to support

Qualifications

• 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
• Familiarity with ESPs and CDPs: Klaviyo, HubSpot, and Salesforce.
• Understanding of AI for content generation, audience segmentation, and predictive analysis.
• Foundational knowledge of customer segmentation, personalization, and testing methodologies.
• Ability to pull reports and surface key insights.

Responsibilities

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns across CRM platform.
• Customer Data Management: Maintain CRM segments and customer profiles for targeted messaging.
• Reporting and Analysis: Pull and analyze performance data to surface trends.
• Cross-Functional Collaboration: Work with Site and Sales to draft creative briefs.
• Testing Agenda: Set up and report on A/B and multi-variate tests.

Skills

CRM marketing

Email campaigns

SMS campaigns

Direct Mail

Data analysis

Communication

Organization

Education

Bachelor's in Marketing

Tools

Klaviyo

HubSpot

Salesforce

Canva

Job description

Custom Ink is seeking a CRM Marketing Coordinator to own hands-on email, SMS, and Direct Mail campaigns, shaping audience segments and managing CRM data with close collaboration with Site and Sales. You will help deliver customer-centric communications aligned with brand and business goals.

The role emphasizes data-driven decision making, A/B testing, and translating insights into targeted campaigns. This remote-friendly position offers pay transparency and comprehensive benefits to support