Remote CRM Marketing Coordinator — Email, SMS & Data

Custom Ink; Florida; Remote; USD 50,000 - 63,000; Full time

Benefits offered by this job

Paid time off

Health coverage

Parental leave

401(k)

Professional development

Job summary

Custom Ink is seeking a CRM Marketing Coordinator to drive hands-on email, SMS, and Direct Mail campaigns from our remote-based role. You will manage CRM segments, analyze performance, and partner with Site and Sales to craft customer-centric briefs, ensuring timely, accurate campaign execution across channels.

Ideal candidates have 1–3 years in CRM/data-driven marketing, familiarity with Klaviyo, HubSpot, and Salesforce, and a comfort with AI-assisted segmentation and reporting.

Qualifications

• 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
• Familiarity with CRM platforms: ESPs and CDPs like Klaviyo, Hubspot, and Salesforce.
• Understanding of how AI can be leveraged for content generation, audience segmentation, and predictive analysis.
• Basic understanding of customer segmentation, personalization, and testing methodologies.
• Demonstrated ability to pull reports and analyze data to surface key insights.
• Excellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset.
• Hands-on experience with Canva and design principles is a plus.
• A bachelor’s degree in Marketing, Digital Marketing, or related field is preferred.

Responsibilities

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns, managing assets and scheduling sends in our CRM.
• Customer Data Management: Maintain CRM segments and customer profile data for accurate targeting and messaging.
• Reporting and Analysis: Pull reports, analyze performance data, and surface key trends to optimize the customer journey.
• Cross-Functional Collaboration: Partner with Site and Sales to draft creative briefs and gather customer insights.
• Testing Agenda: Set up and report on A/B and multivariate tests to inform strategy.

Skills

CRM marketing

Email marketing

SMS campaigns

Data analysis

Segmentation

A/B testing

Canva

Communication

Project management

Education

Bachelor's degree in Marketing

Tools

Klaviyo

HubSpot

Salesforce

Canva

Job description

Custom Ink is seeking a CRM Marketing Coordinator to drive hands-on email, SMS, and Direct Mail campaigns from our remote-based role. You will manage CRM segments, analyze performance, and partner with Site and Sales to craft customer-centric briefs, ensuring timely, accurate campaign execution across channels.

Ideal candidates have 1–3 years in CRM/data-driven marketing, familiarity with Klaviyo, HubSpot, and Salesforce, and a comfort with AI-assisted segmentation and reporting.