Remote Cloud & Software Solutions Marketing Lead

SHI; Lansing (MI); Remote; USD 100,000 - 130,000; Full time

Benefits offered by this job

Diversity commitment

Professional growth opportunities

Health, wellness, and financial benefit

Office or remote work flexibility

Job summary

SHI's Solution Marketing Manager, Software & Cloud, drives positioning and go-to-market for SHI's software and cloud portfolio. This role translates licensing, cloud platforms, professional services, and partner capabilities into compelling customer outcomes and sales-ready solutions that accelerate pipeline growth and revenue.

Work with Software & Cloud leaders, hyperscaler teams, technical experts, sales, and marketing to shape market-facing messaging, launches, and content.

Qualifications

• Completed bachelor’s degree or relevant work experience required.
• 3–5 years of product, services, or solutions marketing experience.
• Demonstrated experience marketing solutions or services aligned with hyperscalers such as Microsoft Azure, AWS, and GCP.
• Familiarity with strategic software partners and adjacent platforms such as ServiceNow, Adobe, data platforms, or cloud management technologies.
• Experience translating cloud platforms, licensing and consumption models, marketplaces, commitments, renewals, partner funding, and co-sell motions into customer and seller value propositions.
• Proven ability to develop comprehensive go-to-market plans and execute launches that drive awareness, partner engagement, sales readiness, and qualified pipeline.
• Position may require up to 25% travel.

Responsibilities

• Translate executive business goals into performance-focused go-to-market plans.
• Develop marketing strategies for business and technical decision-makers, including CIOs, CTOs, cloud leaders, IT operations, and procurement.
• Partner with leadership to understand portfolio strategy, funding, and market opportunities.
• Own capability mapping, offering development support, and first-level strategy alignment for the pillar.
• Coordinate the pillar pod across marketing, campaigns, content, events, and sales enablement.
• Define customer-friendly narratives across software advisory and hyperscaler portfolios.
• Differentiate SHI with a unified software and cloud customer story focused on business value.
• Create solution playbooks and persona-specific content for economic and technical buyers, procurement leaders, partner sellers, and SHI teams.
• Translate priorities into SHI positioning while maintaining SHI’s differentiated point of view.
• Map capabilities with technical teams, identify portfolio gaps, and support solution packaging.
• Turn descriptions into market-ready catalog listings, one-pagers, and launch communications.
• Clarify customer problem, outcomes, audience, differentiation, proof points, and delivery approach for each offering.
• Support cross-platform and multi-cloud stories across Azure, AWS, and GCP.

Skills

Copywriting

Messaging

Go-to-market planning

Stakeholder management

Cloud & AI literacy

Education

Bachelor's degree

Tools

Microsoft Azure

AWS

GCP

Job description

SHI's Solution Marketing Manager, Software & Cloud, drives positioning and go-to-market for SHI's software and cloud portfolio. This role translates licensing, cloud platforms, professional services, and partner capabilities into compelling customer outcomes and sales-ready solutions that accelerate pipeline growth and revenue.

Work with Software & Cloud leaders, hyperscaler teams, technical experts, sales, and marketing to shape market-facing messaging, launches, and content.