Remote Brand Strategy and Activation Specialist

Humana, Inc.; Helena (MT); À distance; USD 71 000 - 98 000; Plein temps

Avantages offerts par ce poste

Medical benefits

Dental benefits

401(k) plan

Paid time off

Disability insurance

Life insurance

Résumé du poste

Humana, Inc. seeks an Associate, Brand Strategy & Activation to translate customer, market, and business insights into actionable brand experiences across marketing efforts, customer journeys, and campaigns.

You will partner with cross-functional teams to apply brand priorities consistently, support governance, and enable large-scale initiatives in a matrixed organization. Remote work with travel as needed.

Qualifications

• Bachelor's degree.
• 3+ years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or related field.
• Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.
• Strong written, verbal, presentation, and relationship-building skills.
• Demonstrated ability to collaborate across cross-functional teams.

Responsabilités

• Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation.
• Partner with cross-functional teams to ensure brand strategies are translated into campaigns, communications, experiences, and other customer touchpoints.
• Support the implementation of major brand initiatives, coordinating activities across marketing, communications, customer experience, digital, media, and business teams.
• Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, training materials, and adoption resources.
• Support education, training, and engagement efforts that help teams understand and consistently apply brand strategy across the organization.
• Facilitate stakeholder meetings, document key decisions and action items, and drive accountability across teams.
• Assist in monitoring brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities.
• Help identify risks, dependencies, and opportunities across projects, elevating issues and driving solutions.

Connaissances

Brand marketing

Project management

Cross-functional collaboration

Stakeholder management

Strategic thinking

Formation

Bachelor's degree

Description du poste

Humana, Inc. seeks an Associate, Brand Strategy & Activation to translate customer, market, and business insights into actionable brand experiences across marketing efforts, customer journeys, and campaigns.

You will partner with cross-functional teams to apply brand priorities consistently, support governance, and enable large-scale initiatives in a matrixed organization. Remote work with travel as needed.