Remote Brand Strategy & Activation Lead

Humana, Inc.; Boise (ID); Remote; USD 71,000 - 98,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

PTO

Disability insurance

Life insurance

Job summary

Humana Inc. is seeking an Associate, Brand Strategy & Activation to translate customer, market, and business insights into actionable brand experiences across marketing, communications, and customer journeys.

You will partner with cross-functional teams to ensure brand priorities are applied across touchpoints and support governance, activation, and enablement efforts. The role emphasizes turning strategy into action in a matrixed organization, with opportunities to shape major brand initiatives

Qualifications

• Bachelor's degree.
• 3+ years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or a related field.
• Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.
• Strong written, verbal, presentation, and relationship-building skills.
• Demonstrated ability to collaborate effectively across cross‑functional teams.
• Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast‑paced environment.
• Comfortable operating in ambiguity and helping define plans, processes, and next steps in evolving situations.

Responsibilities

• Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation.
• Partner with cross-functional teams to ensure brand strategies are effectively translated into campaigns, communications, experiences, and other customer touchpoints.
• Support the implementation of major brand initiatives, coordinating activities across marketing, communications, customer experience, digital, media, and business teams.
• Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, training materials, and adoption resources.
• Support education, training, and engagement efforts that help teams understand and consistently apply brand strategy across the organization.
• Facilitate stakeholder meetings, document key decisions and action items, and help drive accountability across teams to keep initiatives moving forward.
• Support brand strategy governance efforts by providing guidance and recommendations that promote consistent application of brand positioning, messaging, visual identity, and tone of voice.
• Partner with internal teams and agency partners to support successful execution of brand initiatives and activation efforts.
• Assist in monitoring brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities.
• Help identify risks, dependencies, and opportunities across projects, proactively elevating issues and helping drive solutions that keep work on track.

Education

Bachelor's degree

Job description

Humana Inc. is seeking an Associate, Brand Strategy & Activation to translate customer, market, and business insights into actionable brand experiences across marketing, communications, and customer journeys.

You will partner with cross-functional teams to ensure brand priorities are applied across touchpoints and support governance, activation, and enablement efforts. The role emphasizes turning strategy into action in a matrixed organization, with opportunities to shape major brand initiatives