Brand Strategy & Activation Specialist

Humana; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Humana is seeking an Associate, Brand Strategy & Activation to translate customer, market, and business insights into actionable brand experiences. You will partner with cross-functional teams to ensure brand priorities are reflected across campaigns, communications, and customer journeys.

The role emphasizes organization, ambiguity navigation, and driving large-scale brand initiatives in a matrixed enterprise.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, or related field.
• 3+ years of experience in brand marketing, brand management, or related roles.
• Experience supporting integrated marketing campaigns and brand launches.
• Understanding of brand positioning and messaging frameworks.
• Strong project management and cross-functional collaboration skills.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Support brand enablement planning and execution, including coordination and stakeholder alignment.
• Partner with cross-functional teams to translate brand strategies into campaigns and customer touchpoints.
• Support major brand initiatives across marketing, communications, customer experience, digital, and media teams.
• Identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources (playbooks, toolkits, guidelines, templates).
• Support education and training to help teams apply brand strategy consistently across the organization.
• Facilitate stakeholder meetings, document decisions, and drive accountability across teams.
• Support governance to ensure consistent brand positioning, messaging, and visual identity.

Skills

Brand marketing

Brand management

Project management

Communication

Collaboration

Education

Bachelor's degree in marketing, communications, or related field

Job description

Humana is seeking an Associate, Brand Strategy & Activation to translate customer, market, and business insights into actionable brand experiences. You will partner with cross-functional teams to ensure brand priorities are reflected across campaigns, communications, and customer journeys.

The role emphasizes organization, ambiguity navigation, and driving large-scale brand initiatives in a matrixed enterprise.