Brand Strategy & Activation Specialist

Humana, Inc.; Augusta (ME); Remote; USD 71,000 - 98,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) retirement plan

Paid time off and holidays

Disability insurance

Life insurance

Job summary

Humana Inc. is seeking an Associate, Brand Strategy & Activation to translate customer, market, and business insights into actionable brand experiences across campaigns and touchpoints.

You will partner with cross-functional teams to support strategy, activation, governance, and enablement efforts while adapting to a matrixed organization. Occasional travel may be required for training and meetings.

Qualifications

• Bachelor's degree required.
• 3+ years in brand marketing or related field.
• Experience supporting integrated campaigns and brand launches.
• Understanding of brand positioning and messaging frameworks.
• Strong PM, communication, and collaboration skills.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Comfort with ambiguity and defining plans in evolving situations.

Responsibilities

• Support brand enablement planning and execution across stakeholders.
• Translate brand strategies into campaigns, communications, and customer touchpoints.
• Coordinate major brand initiatives with cross-functional teams.
• Identify opportunities to strengthen brand awareness and engagement.
• Develop brand resources like playbooks, toolkits, and templates.
• Educate teams on brand strategy and adoption.
• Facilitate meetings, document decisions, and drive accountability.
• Support governance of brand positioning, messaging, and visual identity.
• Collaborate with internal teams and agencies for activation.
• Monitor brand health and activation performance to identify optimizations.
• Identify risks and dependencies, elevating issues to keep on track.

Skills

Project management

Communication

Collaboration

Cross-functional teamwork

Presentation skills

Relationship-building

Stakeholder management

Ambiguity tolerance

Education

Bachelor's degree

Job description

Humana Inc. is seeking an Associate, Brand Strategy & Activation to translate customer, market, and business insights into actionable brand experiences across campaigns and touchpoints.

You will partner with cross-functional teams to support strategy, activation, governance, and enablement efforts while adapting to a matrixed organization. Occasional travel may be required for training and meetings.