Associate, Brand Strategy and Activation

Humana; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Humana is seeking an Associate, Brand Strategy & Activation to translate customer, market, and business insights into actionable brand experiences. You will partner with cross-functional teams to ensure brand priorities are reflected across campaigns, communications, and customer journeys.

The role emphasizes organization, ambiguity navigation, and driving large-scale brand initiatives in a matrixed enterprise.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, or related field.
• 3+ years of experience in brand marketing, brand management, or related roles.
• Experience supporting integrated marketing campaigns and brand launches.
• Understanding of brand positioning and messaging frameworks.
• Strong project management and cross-functional collaboration skills.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Support brand enablement planning and execution, including coordination and stakeholder alignment.
• Partner with cross-functional teams to translate brand strategies into campaigns and customer touchpoints.
• Support major brand initiatives across marketing, communications, customer experience, digital, and media teams.
• Identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources (playbooks, toolkits, guidelines, templates).
• Support education and training to help teams apply brand strategy consistently across the organization.
• Facilitate stakeholder meetings, document decisions, and drive accountability across teams.
• Support governance to ensure consistent brand positioning, messaging, and visual identity.

Skills

Brand marketing

Brand management

Project management

Communication

Collaboration

Education

Bachelor's degree in marketing, communications, or related field

Job description

Become a part of our caring community The Associate, Brand Strategy & Activation supports the development, activation, and adoption of Humana 's brand strategy across the enterprise. This role translates customer, market, competitive, and business insights into actionable recommendations, helping ensure brand priorities are consistently reflected across campaigns, communications, customer experiences, and business initiatives. Working closely with cross-functional teams, the Associate supports strategic planning, brand governance, activation, and enablement efforts that strengthen brand awareness, differentiation, and customer engagement. As the Associate, Brand Strategy & Activation, you will help shape how Humana 's insurance brands come to life across the enterprise. This role, reporting into the Associate Director, Brand Strategy & Activation, supports the development, activation, adoption, and governance of brand strategy by translating customer, market, competitive, and business insights into meaningful brand experiences across marketing, communications, customer journeys, and business initiatives. You will partner with cross-functional stakeholders to ensure brand priorities are consistently applied across touchpoints while supporting strategic planning, activation, implementation, governance, and enablement efforts. This role is ideal for a highly organized marketer who enjoys turning strategy into action. Successful candidates are comfortable navigating ambiguity, managing multiple stakeholders and workstreams, and helping bring large-scale brand initiatives to life in a complex, matrixed organization.

Role Responsibilities

• Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation.
• Partner with cross-functional teams to ensure brand strategies are effectively translated into campaigns, communications, experiences, and other customer touchpoints.
• Support the implementation of major brand initiatives, coordinating activities across marketing, communications, customer experience, digital, media, and business teams.
• Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, training materials, and adoption resources.
• Support education, training, and engagement efforts that help teams understand and consistently apply brand strategy across the organization.
• Facilitate stakeholder meetings, document key decisions and action items, and help drive accountability across teams to keep initiatives moving forward.
• Support brand strategy governance efforts by providing guidance and recommendations that promote consistent application of brand positioning, messaging, visual identity, and tone of voice.
• Partner with internal teams and agency partners to support successful execution of brand initiatives and activation efforts.
• Assist in monitoring brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities.
• Help identify risks, dependencies, and opportunities across projects, proactively elevating issues and helping drive solutions that keep work on track.
• Use your skills to make an impact

Required Qualifications

• Bachelor's degree.
• 3+ years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or a related field.
• Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.
• Strong written, verbal, presentation, and relationship-building skills.
• Demonstrated ability to collaborate effectively across cross-functional teams.
• Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
• Comfortable operating in ambiguity and helping define plans, processes, and next steps in evolving situations.

Preferred Qualifications

• Degree in Marketing, Communications, Business, or related field.
• Experience in healthcare, insurance, financial services, consumer packaged goods, or another regulated industry.
• Experience developing briefs, activation plans, training materials, playbooks, toolkits, or brand guidance resources.
• Experience leveraging consumer and market insights to support strategic decision-making.
• Experience working in a highly matrixed organization, agency environment, or client-services setting.
• Experience supporting large-scale brand launches, rebrands, integrated marketing campaigns, or enterprise transformation initiatives.
• Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes.
• Experience working with cre