Remote Brand Strategy & Activation Specialist

Humana, Inc.; Montpelier (VT); Remote; USD 71,000 - 98,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) retirement savings plan

Paid time off and holidays

Disability insurance

Life insurance

Job summary

Humana, Inc. is seeking an Associate, Brand Strategy & Activation to translate customer and market insights into actionable brand initiatives across campaigns, communications, and customer journeys.

You will partner with cross-functional teams to ensure brand priorities are applied across touchpoints, while supporting strategic planning, activation, governance, and enablement in a complex, matrixed organization. A strong organizer with ability to drive multiple workstreams is ideal.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or related field.
• Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.
• Strong written, verbal, presentation, and relationship-building skills.
• Demonstrated ability to collaborate across cross-functional teams.
• Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
• Comfortable operating in ambiguity and helping define plans, processes, and next steps in evolving situations.

Responsibilities

• Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation.
• Partner with cross-functional teams to ensure brand strategies are translated into campaigns, communications, experiences, and other customer touchpoints.
• Support the implementation of major brand initiatives, coordinating activities across marketing, communications, customer experience, digital, media, and business teams.
• Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, training materials, and adoption resources.
• Support education, training, and engagement efforts that help teams understand and consistently apply brand strategy across the organization.
• Facilitate stakeholder meetings, document key decisions and action items, and drive accountability across teams to keep initiatives moving forward.
• Support brand strategy governance by providing guidance that promotes consistent brand positioning, messaging, visuals, and tone of voice.
• Partner with internal teams and agency partners to support successful execution of brand initiatives and activation efforts.
• Assist in monitoring brand health, campaign, and activation metrics to assess effectiveness and identify optimization opportunities.
• Identify risks, dependencies, and opportunities across projects, elevating issues and driving solutions.

Skills

Brand marketing

Brand management

Marketing, communications

Project management

Cross-functional collaboration

Stakeholder management

Communication skills

Ambiguity handling

Education

Bachelor's degree

Job description

Humana, Inc. is seeking an Associate, Brand Strategy & Activation to translate customer and market insights into actionable brand initiatives across campaigns, communications, and customer journeys.

You will partner with cross-functional teams to ensure brand priorities are applied across touchpoints, while supporting strategic planning, activation, governance, and enablement in a complex, matrixed organization. A strong organizer with ability to drive multiple workstreams is ideal.