Remote Brand Strategy & Activation Specialist

Humana Inc; United States; Remote; USD 71,000 - 98,000; Full time

Job summary

Humana Inc. is seeking an Associate, Brand Strategy & Activation to translate customer, market, competitive, and business insights into actionable brand experiences.

You will partner with cross-functional stakeholders to ensure brand priorities are reflected across campaigns, communications, and customer journeys in a remote, US-based role. The role supports governance, activation, enablement, and education efforts, helping shape how Humana's brands come to life across the enterprise.

Qualifications

• Bachelor's degree required.
• 3+ years in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or related field.
• Experience supporting integrated marketing campaigns, brand launches, or activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.
• Ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
• Comfortable operating in ambiguity and helping define plans in evolving situations.

Responsibilities

• Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation.
• Partner with cross-functional teams to translate brand strategies into campaigns, communications, experiences, and other touchpoints.
• Support major brand initiatives, coordinating activities across marketing, communications, customer experience, digital, media, and business teams.
• Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources (playbooks, toolkits, guidelines, templates, training materials, adoption resources).
• Support education, training, and engagement to help teams apply brand strategy across the organization.
• Facilitate stakeholder meetings, document decisions, and drive accountability to keep initiatives moving.
• Provide guidance to governance efforts to ensure consistent brand positioning, messaging, and tone of voice.
• Collaborate with internal teams and agencies to execute brand initiatives and activation efforts.
• Monitor brand health, campaign and activation metrics to assess effectiveness and identify optimization opportunities.
• Identify risks and dependencies across projects and drive solutions to keep work on track.
• Use your skills to make an impact.

Skills

Brand strategy

Project management

Cross-functional collaboration

Campaign activation

Communication

Education

Bachelor's degree

Job description

Humana Inc. is seeking an Associate, Brand Strategy & Activation to translate customer, market, competitive, and business insights into actionable brand experiences.

You will partner with cross-functional stakeholders to ensure brand priorities are reflected across campaigns, communications, and customer journeys in a remote, US-based role. The role supports governance, activation, enablement, and education efforts, helping shape how Humana's brands come to life across the enterprise.