Brand Strategy & Activation Associate - Remote

Humana, Inc.; Cheyenne (WY); Remote; USD 71.000 - 98.000; Vollzeit

Zusammenfassung

Humana, Inc. is seeking an Associate, Brand Strategy & Activation to translate customer insights into brand experiences across marketing, communications, and customer journeys. You will work with cross-functional teams to activate brand priorities and governance across campaigns and initiatives.

You will thrive in a matrixed organization, manage multiple workstreams, and help bring large-scale brand initiatives to life while navigating ambiguity and delivering measurable impact.

Qualifikationen

• Bachelor's degree in a related field.
• 3+ years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or related field.
• Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.
• Strong written, verbal, presentation, and relationship-building skills.
• Demonstrated ability to collaborate effectively across cross-functional teams.
• Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
• Comfortable operating in ambiguity and helping define plans, processes, and next steps.

Aufgaben

• Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation.
• Partner with cross-functional teams to ensure brand strategies are translated into campaigns, communications, experiences, and touchpoints.
• Support the implementation of major brand initiatives, coordinating activities across marketing, communications, customer experience, digital, media, and business teams.
• Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, training materials, and adoption resources.
• Support education, training, and engagement efforts that help teams understand and consistently apply brand strategy across the organization.
• Facilitate stakeholder meetings, document key decisions and action items, and drive accountability across teams.
• Support brand strategy governance efforts by providing guidance and recommendations that promote consistent application of brand positioning, messaging, visual identity, and tone of voice.
• Partner with internal teams and agency partners to support successful execution of brand initiatives and activation efforts.
• Assist in monitoring brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities.
• Help identify risks, dependencies, and opportunities across projects, proactively elevating issues and helping drive solutions.

Kenntnisse

Brand strategy

Project management

Communication

Collaboration

Relationship-building

Cross-functional teamwork

Ambiguity tolerance

Ausbildung

Bachelor's degree

Jobbeschreibung

Humana, Inc. is seeking an Associate, Brand Strategy & Activation to translate customer insights into brand experiences across marketing, communications, and customer journeys. You will work with cross-functional teams to activate brand priorities and governance across campaigns and initiatives.

You will thrive in a matrixed organization, manage multiple workstreams, and help bring large-scale brand initiatives to life while navigating ambiguity and delivering measurable impact.