Brand Strategy & Activation Associate — Remote

Humana, Inc.; Honolulu (HI); Remote; USD 71,000 - 98,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

401(k) retirement savings plan

Paid time off and holidays

Disability insurance

Life insurance

Job summary

Humana, Inc. seeks an Associate, Brand Strategy & Activation to translate market and customer insights into brand experiences across campaigns, communications, and customer journeys. You will collaborate with marketing, digital, and outcomes teams in a remote, matrixed environment.

The role focuses on enabling brand execution and governance while driving adoption and differentiation. The ideal candidate has 3+ years in brand marketing, strong project management, and excellent communication

Qualifications

• Bachelor's degree required.
• 3+ years in brand marketing or related fields.
• Experience supporting integrated marketing campaigns or brand activation initiatives.
• Understanding of brand positioning and messaging frameworks.
• Strong project management and collaboration skills.
• Excellent written, verbal, and presentation abilities.
• Ability to collaborate across cross‑functional teams.
• Ability to manage multiple projects and priorities in a fast‑paced environment.
• Comfort operating in ambiguity and shaping plans as needed.

Responsibilities

• Support brand enablement planning, coordination, and implementation.
• Translate brand strategies into campaigns, communications, and customer experiences.
• Coordinate cross‑functional activities across marketing, communications, and customer experience.
• Identify opportunities to strengthen brand awareness and differentiation.
• Develop brand resources like playbooks, toolkits, and templates.
• Educate teams on brand strategy and adoption across the organization.
• Facilitate stakeholder meetings and drive accountability across teams.
• Support governance to ensure consistent application of brand identity.

Skills

Brand marketing

Project management

Communication

Collaboration

Stakeholder management

Education

Bachelor's degree

Job description

Humana, Inc. seeks an Associate, Brand Strategy & Activation to translate market and customer insights into brand experiences across campaigns, communications, and customer journeys. You will collaborate with marketing, digital, and outcomes teams in a remote, matrixed environment.

The role focuses on enabling brand execution and governance while driving adoption and differentiation. The ideal candidate has 3+ years in brand marketing, strong project management, and excellent communication