Remote B2B SaaS Paid Media Strategist

Directive; Raleigh (NC); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Unlimited PTO

401(k) with match

Annual bonus

Remote-first work model

Annual client trip

Job summary

Directive Consulting is seeking a Paid Strategist to manage day-to-day client deliverables, craft custom strategies, and coordinate with clients and internal stakeholders to deliver high-performing Paid Media campaigns for B2B SaaS, technology, and services brands.

You will lead paid search and paid social initiatives across Google Ads, Facebook Ads, and LinkedIn Ads, driving ROI through keyword research, ad copy, and audience targeting while collaborating with cross-functional teams.

Qualifications

• 3+ years experience at a performance/digital marketing agency
• Experience with B2B SaaS/tech clients in an agency setting
• Deep expertise in paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Proficiency with advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager)
• Strong PPC knowledge (keyword research, ad copy, bid management, optimization)
• Ability to analyze campaign data with Google Analytics/GA4/Excel for data-driven decisions
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy into data-driven stories
• Strong multitasking and prioritization skills
• Willingness to travel ~1x/year per client

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors and partners to align tasks and quality
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and value propositions
• Ensure accurate lead routing in CRM
• Understand Programmatic campaigns and their value
• Manage personal productivity and utilization
• Collaborate with Associate Director to meet internal and client goals
• Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads

Skills

Paid search

Paid social

B2B SaaS

Google Ads

Facebook Ads

LinkedIn Ads

Campaign optimization

Data analysis

GA4

Excel

Client management

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is seeking a Paid Strategist to manage day-to-day client deliverables, craft custom strategies, and coordinate with clients and internal stakeholders to deliver high-performing Paid Media campaigns for B2B SaaS, technology, and services brands.

You will lead paid search and paid social initiatives across Google Ads, Facebook Ads, and LinkedIn Ads, driving ROI through keyword research, ad copy, and audience targeting while collaborating with cross-functional teams.