Remote B2B Paid Media Strategist

Openkrill; United States; Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Unlimited PTO

401(k) with company match

Annual bonus

Job summary

Directive Consulting is a leading B2B marketing agency helping tech, industrial and services brands grow measurable revenue through DiscoverabilityOS. The Paid Strategist role leads paid media across Google, Facebook, LinkedIn with client-facing responsibilities and cross-functional collaboration.

You will manage multiple mid-tier to enterprise accounts, develop quarterly strategies, optimize budgets, and report results to clients and internal stakeholders.

Qualifications

• 3+ years experience at a performance/digital marketing agency
• Experience with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social campaigns
• Proficiency with advertising platforms like Google Ads, Facebook/LinkedIn Managers
• Strong PPC principles: keyword research, ad copy, bidding, optimization
• Data-driven decision making using Google Analytics/GA4/Excel

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly coordination with vendors/partners for task alignment and quality
• Drive referrals via client relationships and professional network
• Build quarterly strategies for clients and optimize budgets
• Coordinate with internal teams to meet client goals
• Execute PPC campaigns across Google, Facebook, LinkedIn with ROI focus

Skills

Paid media strategy

B2B SaaS experience

PPC optimization

Analytics & data storytelling

Stakeholder management

Client relationship building

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Google Analytics/GA4

Excel

Job description

Directive Consulting is a leading B2B marketing agency helping tech, industrial and services brands grow measurable revenue through DiscoverabilityOS. The Paid Strategist role leads paid media across Google, Facebook, LinkedIn with client-facing responsibilities and cross-functional collaboration.

You will manage multiple mid-tier to enterprise accounts, develop quarterly strategies, optimize budgets, and report results to clients and internal stakeholders.