Remote Paid Media Strategist - B2B SaaS

Directive; Irvine (CA); Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) with match

Unlimited PTO

Company holidays

Job summary

Directive Consulting is a leading B2B marketing agency focused on delivering measurable results for technology, industrial, and services clients. The Paid Strategist role involves managing day-to-day client deliverables, developing custom strategies, and coordinating with clients and internal teams to execute paid media plans across multiple platforms.

You will gain experience building high-performing paid strategies for B2B SaaS/tech clients, working with Google Ads, Facebook Ads, LinkedIn Ads,

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Proficiency with advertising platforms and tools.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors/partners to align on tasks and improvements.
• Drive referrals via client relationships and professional network.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Understand client positioning and value propositions.
• Ensure lead routing accuracy in CRM.
• Understand Programmatic campaigns.
• Respond to ROI optimization and performance.
• Execute and optimize PPC across Google Ads, Facebook Ads, LinkedIn Ads.

Skills

Paid search

Paid social

B2B SaaS/tech

Analytical thinking

Client management

Campaign optimization

Vendor coordination

Storytelling with data

Multi-project management

AI & automation awareness

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

GA4

Excel

Job description

Directive Consulting is a leading B2B marketing agency focused on delivering measurable results for technology, industrial, and services clients. The Paid Strategist role involves managing day-to-day client deliverables, developing custom strategies, and coordinating with clients and internal teams to execute paid media plans across multiple platforms.

You will gain experience building high-performing paid strategies for B2B SaaS/tech clients, working with Google Ads, Facebook Ads, LinkedIn Ads,