Remote B2B Paid Media Strategist

Directive; Nashville (TN); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Mental health resources

Gympass

Unlimited PTO

Paid holidays

Birthday off

401(k) with company match

Annual bonus

Anniversary trip

Job summary

Directive Consulting, a leading B2B marketing agency, is seeking a Paid Strategist to manage day-to-day client deliverables and build high-performing paid media strategies for SaaS/tech clients across Google, Facebook, and LinkedIn. This remote-first role offers exposure to mid-market and enterprise accounts, with collaboration across Analytics, Creative, and Client Services teams.

You will own budgets, monitor ROI, and translate data into compelling narratives that drive growth.

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social campaigns.
• Proficiency with Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong PPC knowledge: keyword research, ad copy, bid management, optimization.
• Ability to analyze campaign performance using Google Analytics, GA4, Excel.
• Proven ability to drive results for mid-market or enterprise accounts.
• Willingness to travel approximately once per year.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or partners to ensure alignment on tasks and quality.
• Drive referrals via client relationships and professional network.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Understand the value of Programmatic campaigns.
• Execute and optimize PPC across Google Ads, Facebook Ads, LinkedIn Ads.

Skills

B2B marketing

Paid search

Paid social

Analytics

Client management

Storytelling with data

Data-driven decisions

Campaign optimization

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

GA4

Excel

Job description

Directive Consulting, a leading B2B marketing agency, is seeking a Paid Strategist to manage day-to-day client deliverables and build high-performing paid media strategies for SaaS/tech clients across Google, Facebook, and LinkedIn. This remote-first role offers exposure to mid-market and enterprise accounts, with collaboration across Analytics, Creative, and Client Services teams.

You will own budgets, monitor ROI, and translate data into compelling narratives that drive growth.