Remote Paid Media Strategist for B2B SaaS

Directive; Austin (TX); Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Mental health benefits

Gympass

Unlimited PTO

Paid company holidays

401(k) match

Annual bonus

Job summary

Directive Consulting is a leading B2B marketing agency seeking a Paid Strategist to manage client-facing deliverables and create high-performing paid media strategies for Technology, Industrial, and Services sectors. You will collaborate with clients and internal teams to implement and optimize campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.

You will analyze performance data, build quarterly strategies, and ensure budgets and lead routing align with client goals.

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency.
• Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong PPC knowledge: keyword research, ad copy, bidding, optimization.
• Ability to analyze campaign data with Google Analytics/GA4/Excel to drive decisions.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Coordinate with vendors and partners to align tasks and quality.
• Drive referrals via client relationships and network.
• Build quarterly strategies for clients.
• Manage budgets across multiple channels to maximize ROI.
• Understand client positioning and value propositions.
• Ensure lead routing is accurate in CRM.
• Execute and optimize PPC campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.

Skills

PPC Advertising

Google Ads

Facebook Ads

LinkedIn Ads

B2B SaaS Clients

Data Analysis

Campaign Optimization

Budget Management

Tools

Google Analytics

GA4

Excel

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is a leading B2B marketing agency seeking a Paid Strategist to manage client-facing deliverables and create high-performing paid media strategies for Technology, Industrial, and Services sectors. You will collaborate with clients and internal teams to implement and optimize campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.

You will analyze performance data, build quarterly strategies, and ensure budgets and lead routing align with client goals.