Remote B2B Paid Media Strategist

Directive; Irvine (CA); Hybrid; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Living wage

Medical, dental, vision plans

Disability & life insurance

Employer-paid plan for you

Dependent coverage

Mental health support

Gym access

Unlimited PTO

Company holidays

Birthday off

401(k) with 3% match

Annual bonus

Anniversary trip

Job summary

Directive Consulting is actively seeking a Paid Strategist to manage day-to-day client deliverables, craft custom paid media strategies, and coordinate with clients and internal teams. The role offers exposure to PPC and paid social campaigns for B2B SaaS/tech clients across multiple platforms.

You will work remotely with potential travel to visit clients annually, building budgets, optimizing campaigns, and driving ROI while aligning with growth-oriented OKRs.

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social advertising campaigns.
• Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong PPC fundamentals: keyword research, bid management, optimization.
• Ability to analyze campaign data and make data-driven decisions.
• Proven success with mid-market or enterprise accounts.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors to align on tasks and quality.
• Drive referrals via client relationships and professional network.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Understand client positioning and value propositions.
• Confirm lead routing in the CRM.
• Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.

Skills

Paid search

Paid social

B2B SaaS/Tech

Google Ads

Facebook Ads

LinkedIn Ads

Campaign optimization

Data analytics

Client relationship management

Budget management

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is actively seeking a Paid Strategist to manage day-to-day client deliverables, craft custom paid media strategies, and coordinate with clients and internal teams. The role offers exposure to PPC and paid social campaigns for B2B SaaS/tech clients across multiple platforms.

You will work remotely with potential travel to visit clients annually, building budgets, optimizing campaigns, and driving ROI while aligning with growth-oriented OKRs.