Audience Activation Architect

C0001 Acxiom LLC; Conway (AR); Ibrido; USD 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

Acxiom LLC in Conway, AR seeks an Audience Activation Specialist to develop and execute complex segmentation strategies for email acquisition campaigns. You will advise on targeting, run counts, and test options to maximize spend and conversions, collaborating with the email team to align with broader marketing goals.

The role requires strong data analytics, effective communication, and a proactive, detail-oriented approach in a fast-paced environment.

Competenze

• Minimum 5 years of relevant experience.
• Bachelor’s degree required.
• Strong verbal and written communication with internal colleagues and external clients.
• Proven data analysis and segmentation strategy within an email marketing context.
• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in data analysis tools and software.
• Ability to work collaboratively in a fast-paced environment.
• Attention to detail and proactive problem-solving.

Mansioni

• Develop and implement advanced segmentation strategies to optimize marketing campaigns.
• Advise on targeting strategies to ensure the right audience is reached effectively.
• Run counts and analyze data to provide insights and recommendations.
• Explore and test various options to maximize marketing spend and improve ROI.
• Drive advanced segmentation to enhance customer engagement and conversion rates.
• Collaborate with the email team to align strategies with overall marketing goals.
• Monitor and analyze campaign performance, providing actionable insights for continuous improvement.
• Stay updated with industry trends and best practices in email marketing and data analytics.

Conoscenze

Segmentation strategy

Data analysis

Campaign optimization

Communication

Problem solving

Collaboration

Formazione

Bachelor’s degree

Strumenti

MS Office

Excel

PowerPoint

Descrizione del lavoro

Acxiom LLC in Conway, AR seeks an Audience Activation Specialist to develop and execute complex segmentation strategies for email acquisition campaigns. You will advise on targeting, run counts, and test options to maximize spend and conversions, collaborating with the email team to align with broader marketing goals.

The role requires strong data analytics, effective communication, and a proactive, detail-oriented approach in a fast-paced environment.