Remote Associate Director, Integrated Strategy

Directive; Chicago (IL); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision plans

100% employer-paid plan

Employer contribution for dependents

Unlimited PTO

Paid holidays

Birthday off

401(k) with match

Annual bonus

Company retreats

Job summary

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning to connect business goals and audience insights into an integrated growth plan. This remote-first role focuses on performance marketing strategy rather than channel-by-channel planning, blending insight with execution across teams.

You’ll own planning engagements, mentor colleagues, and present outcomes to senior clients, aligning brand, demand, and conversion across paid search, social, and display.

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business.
• Portfolio demonstrating strategic leadership and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, and channel collaboration.

Responsibilities

• Lead research into client businesses, ICPs, buying committees, competitors, and category dynamics.
• Define audience, messaging priorities, channel roles, and sequencing to meet business goals.
• Partner with paid media, design, copy, landing page, and analytics to define coordinated plans across channels.
• Write focused strategic briefs and facilitate planning workshops with stakeholders.
• Own strategic direction for engagements and present recommendations to clients and senior stakeholders.
• Translate objectives into a measurement framework and learning plans.

Skills

Strategic planning

Integrated marketing

Stakeholder management

B2B marketing

Lead facilitation

Tools

Analytics tools

Research tools

AI tools

Job description

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning to connect business goals and audience insights into an integrated growth plan. This remote-first role focuses on performance marketing strategy rather than channel-by-channel planning, blending insight with execution across teams.

You’ll own planning engagements, mentor colleagues, and present outcomes to senior clients, aligning brand, demand, and conversion across paid search, social, and display.