Director of Integrated Strategic Planning – Remote

Directive; New York (NY); À distance; USD 150 000 - 180 000; Plein temps

Avantages offerts par ce poste

100% remote possible

Competitive base salary in US$

Bonus eligibility

Comprehensive benefits

Unlimited PTO

Résumé du poste

Directive Consulting seeks an Associate Director, Integrated Strategic Planning to connect business goals with audience insight, brand positioning, and channel strategy in a comprehensive growth plan. This role focuses on integration across Performance Marketing, Communications, and Commerce, not channel-by-channel tactics.

You will lead research, synthesize insights, and translate them into an actionable strategic plan that teams can execute and measure, with strong client partnership and

Qualifications

• Proven ability to lead complex client strategies and speak to business impact.
• Strong portfolio showing audience insights shaping performance briefs.
• Experience guiding cross‑functional planning and client partnerships.
• Hands-on with research, briefing, and strategic storytelling.

Responsabilités

• Lead audience research and develop insights that shape strategy.
• Create integrated plans linking audience, messaging, paid media, and conversion goals.
• Write clear briefs and collaborate with design, copy, and analytics teams.
• Partner with client teams to align objectives and document strategic trade‑offs.
• Develop measurement frameworks with learning plans and actionable recommendations.
• Leverage AI/tools to support synthesis while validating outputs.

Connaissances

Strategic leadership

Audience insights

Integrated marketing planning

B2B performance marketing

Mentoring

Description du poste

Directive Consulting seeks an Associate Director, Integrated Strategic Planning to connect business goals with audience insight, brand positioning, and channel strategy in a comprehensive growth plan. This role focuses on integration across Performance Marketing, Communications, and Commerce, not channel-by-channel tactics.

You will lead research, synthesize insights, and translate them into an actionable strategic plan that teams can execute and measure, with strong client partnership and