Associate Director, Integrated Growth Strategy

Directive

Chicago (IL)

Remote

USD 150,000 - 180,000

Full time

14 hours ago

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Benefits offered by this job

Living wage salary range $150k–$180k

Medical, dental, vision insurance

401(k) with company match

Unlimited PTO

Paid holidays

Birthday off

Parental leave

Annual bonus

Company retreat

Job summary

Directive Consulting seeks an Associate Director, Integrated Strategic Planning for Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a growth-oriented plan. You will translate insights into an integrated plan that teams can execute and measure.

You’ll lead strategic planning across paid media, analytics, and client outcomes, turning research into briefs and coordinated conversion journeys.

Qualifications

Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business.
A portfolio showing how audience insights shaped briefs and measurable outcomes.
Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.

Responsibilities

Lead research into client businesses and buying journeys to build strategic POVs.
Define audience, positioning, messaging priorities, and channel roles for integrated plans.
Partner with paid media, design, copy, landing pages, and analytics to create coordinated plans across channels.
Write briefs and facilitate workshops to align stakeholders around one direction.
Present research and plans to clients and senior stakeholders.