Remote ABM Campaign Lead (AI-Powered)

ShipBob, Inc.; Orangeburg (SC); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Paid Holidays

Flexible Time Off

Job summary

ShipBob, Inc. is hiring a Campaign Manager (ABM) to drive pipeline creation using AI-powered, account-based marketing for Enterprise and Tier 1 accounts. You will translate account intelligence into 1:1 and 1:few plays that move deals forward.

As Campaign Manager, you design activations spanning email, digital, events, gifting, and content; brief cross-functional teams, and measure pipeline impact. You will report to the Director, Digital Marketing and scale plays across the organization.

Qualifications

• 8+ years in demand generation and ABM, including ICP definition and tiering.
• Ability to design prompts and extract actionable insights from account data.
• Strong in hypothesis testing, metrics, and causal impact understanding.

Responsibilities

• Design and execute coordinated ABM activations across email, digital, events, gifting, and content.
• Brief and align cross-functional teams to accelerate pipeline and measure impact.
• Own testing roadmap for audiences, messaging, and tactics; validate with data.
• Build and share account briefs and playbooks; iterate based on feedback.
• Analyze campaign performance and optimize funnel and pipeline influenced metrics.
• Own success metrics, reporting cadence, and accountability for pipeline outcomes.

Skills

ABM

AI/LLM fluency

Analytics

Cross-functional work

Copywriting

Tools

6sense

Demandbase

HubSpot

Salesforce

Job description

ShipBob, Inc. is hiring a Campaign Manager (ABM) to drive pipeline creation using AI-powered, account-based marketing for Enterprise and Tier 1 accounts. You will translate account intelligence into 1:1 and 1:few plays that move deals forward.

As Campaign Manager, you design activations spanning email, digital, events, gifting, and content; brief cross-functional teams, and measure pipeline impact. You will report to the Director, Digital Marketing and scale plays across the organization.