Regional B2B Marketing Lead - Demand Gen & ABM (Hybrid)

Fivetran, Inc.; Austin (CO); Hybrid; USD 136,000 - 170,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away

RSU stock grants

Professional development

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran is seeking a Senior Marketing Manager to drive regional brand awareness, demand generation, and pipeline in the Commercial segment. This full-time, hybrid role supports NA sales teams with multi-touch marketing programs and ABM campaigns targeting top accounts.

The ideal candidate has 5+ years in B2B marketing, strong event management experience, and a data-driven mindset to translate insights into strategy. This position offers hybrid work in multiple U.S.

Qualifications

• 5+ years experience in B2B marketing focusing on the commercial market.
• Proven track record of success in developing and executing lead generation programs.
• Event management experience.
• Excellent communication and collaboration skills across stakeholders.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Data-driven approach with ability to translate data insights into marketing strategies.

Responsibilities

• Develop and execute a comprehensive regional marketing strategy to drive brand awareness, demand, and pipeline.
• Collaborate across marketing to execute targeted, multi-channel demand generation programs.
• Manage program execution for influencer marketing, email marketing, events, sales plays and more.
• Partner with sales to prioritize top prospect accounts and develop targeted ABM campaigns.
• Plan and execute regional events, including executive dinners and partner programs.
• Ensure seamless handoff of qualified leads to sales and accelerate pipeline progression.
• Monitor KPIs to measure program effectiveness and progress to targets.
• Collaborate with product marketing to develop messaging and content plans.
• Build and maintain relationships with cross-functional teams, vendors, and partners to drive results.

Skills

B2B marketing

Commercial market

Lead generation

Event management

Communication

Project management

Data-driven marketing

Tools

DemandBase

Webflow

Marketo

Sendoso

SFDC

ChatGPT

Claude

Looker

Job description

Fivetran is seeking a Senior Marketing Manager to drive regional brand awareness, demand generation, and pipeline in the Commercial segment. This full-time, hybrid role supports NA sales teams with multi-touch marketing programs and ABM campaigns targeting top accounts.

The ideal candidate has 5+ years in B2B marketing, strong event management experience, and a data-driven mindset to translate insights into strategy. This position offers hybrid work in multiple U.S.