Enterprise Demand Gen Lead, North America (Hybrid)

Fivetran, Inc.; Austin (TX); Hybrid; USD 163,000 - 203,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away

Professional development opportunities

Company virtual events

Monthly cell phone stipend

Mental health resources

Job summary

Fivetran, Inc. is seeking an Enterprise Demand Generation Lead — North America to drive pipeline across the Americas. This hands-on IC role focuses on touchpoints, MQLs, and enterprise accounts, delivering a scalable engagement strategy across paid and content channels.

You’ll own the AMER pipeline targets, align with Sales and ABM teams, and optimize campaigns across Meta, LinkedIn, and Reddit while applying AI-driven insights to maximize impact.

Qualifications

• Hands-on B2B growth or demand generation programs that deliver measurable pipeline.
• Experience targeting Enterprise audiences and buying groups.
• Ability to plan and optimize paid social campaigns across LinkedIn, Meta, and Reddit.
• Familiarity with content syndication vendors and evaluating results beyond lead volume.

Responsibilities

• Own the AMER Enterprise pipeline target; translate goals into touchpoints, MQLs, and plans.
• Build territory-level acquisition strategies for priority Enterprise accounts.
• Launch and optimize paid media campaigns across Meta, Reddit, and LinkedIn with budgets and creative.
• Manage content syndication programs and vendor relationships for downstream pipeline.
• Experiment with new channels and approaches to scalable demand sources.
• Analyze funnel from touchpoint to MQL to opportunity and close gaps.

Skills

Enterprise demand generation

B2B marketing

ABM strategy

Campaign optimization

Analytics & data-driven

Cross-functional collaboration

AI in marketing

Tools

LinkedIn Campaign Manager

Meta Ads Manager

Reddit Ads Manager

CRM

Marketing automation

Content syndication platforms

Job description

Fivetran, Inc. is seeking an Enterprise Demand Generation Lead — North America to drive pipeline across the Americas. This hands-on IC role focuses on touchpoints, MQLs, and enterprise accounts, delivering a scalable engagement strategy across paid and content channels.

You’ll own the AMER pipeline targets, align with Sales and ABM teams, and optimize campaigns across Meta, LinkedIn, and Reddit while applying AI-driven insights to maximize impact.