Enterprise Demand Gen Lead, North America (Hybrid)

Fivetran, Inc.; Denver (CO); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Fivetran in Denver, CO is seeking an Enterprise Demand Generation Lead — North America to drive pipeline growth for the Americas. You’ll own the enterprise pipeline, Build and optimize programs, and collaborate with Sales, BDR/SDR, and marketing teams to generate MQLs and opportunities.

This hands-on individual contributor role focuses on paid campaigns, content syndication, and data-driven optimization in a hybrid Denver office setting.

Qualifications

• Experience running hands-on B2B growth or demand generation programs that produce measurable pipeline.
• Plan and optimize paid social campaigns across LinkedIn, Meta, and Reddit.
• Manage content syndication vendors and evaluate results beyond lead volume.
• Strong analytical skills to trace pipeline goals from touchpoint to opportunity.
• Use AI/LLMs to orchestrate and optimize campaigns with efficiency.
• Experiment with hypotheses and decide what to scale or stop.
• Collaborate cross-functionally with Sales, Marketing, and Operations.

Responsibilities

• Own the AMER Enterprise pipeline target and translate goals into actionable plans.
• Develop territory-level acquisition strategies for Enterprise accounts and buying groups.
• Launch and optimize paid media campaigns across Meta, Reddit, LinkedIn with budgets and audiences.
• Manage content syndication programs and vendor relationships.
• Experiment with new channels, offers, audiences, and campaign approaches.
• Analyze the funnel from touchpoint to MQL to opportunity and close gaps.
• Allocate budgets based on pipeline impact and efficiency.
• Partner with Sales, BDR/SDR, and ABM to align campaigns with priorities.
• Collaborate with Lifecycle/Product Marketing for coherent messaging.
• Maintain campaign tracking and communicate performance with analytics teams.

Skills

Demand generation

B2B growth programs

Paid social campaigns

Content syndication

AI for marketing

Experimentation

Cross-functional collaboration

Budget management

Job description

Fivetran in Denver, CO is seeking an Enterprise Demand Generation Lead — North America to drive pipeline growth for the Americas. You’ll own the enterprise pipeline, Build and optimize programs, and collaborate with Sales, BDR/SDR, and marketing teams to generate MQLs and opportunities.

This hands-on individual contributor role focuses on paid campaigns, content syndication, and data-driven optimization in a hybrid Denver office setting.