Enterprise Demand Gen Leader — North America (Hybrid)

Fivetran, Inc.; Oakland (CA); Hybrid; USD 174,000 - 217,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Professional development

Team events

Cell phone stipend

Mental health resources

Job summary

Fivetran, Inc. in Oakland, CA is seeking an Enterprise Demand Generation Lead — North America to own the AMER pipeline and lead multi-channel campaigns.

This hands-on individual contributor role reports to the Senior Manager, Digital Marketing within our Enterprise Revenue Marketing organization. You’ll own the AMER Enterprise pipeline and drive digital acquisition programs to meet targets, generating MQLs and opportunities while engaging priority accounts and buying groups.

Qualifications

• Hands-on B2B growth or demand generation programs with measurable pipeline.
• Experience generating Enterprise pipeline via multi-channel campaigns.
• Strong analytics and data-driven optimization.
• Ability to use AI to optimize campaigns.

Responsibilities

• Own AMER Enterprise pipeline targets and plan campaigns.
• Build territory acquisition strategies for Enterprise accounts.
• Launch and optimize paid media across Meta, Reddit, and LinkedIn.
• Manage content syndication, vendor selection and quality.
• Collaborate with Sales, ABM, lifecycle, product marketing.
• Maintain campaign tracking and report performance.

Skills

Demand generation

B2B marketing

Paid media campaigns

ABM

Analytics

Tools

LinkedIn Campaign Manager

Meta Ads Manager

Reddit Ads Manager

CRM

Marketing automation

Job description

Fivetran, Inc. in Oakland, CA is seeking an Enterprise Demand Generation Lead — North America to own the AMER pipeline and lead multi-channel campaigns.

This hands-on individual contributor role reports to the Senior Manager, Digital Marketing within our Enterprise Revenue Marketing organization. You’ll own the AMER Enterprise pipeline and drive digital acquisition programs to meet targets, generating MQLs and opportunities while engaging priority accounts and buying groups.