Enterprise Demand Gen Lead – NA (Hybrid in Austin)

Fivetran, Inc.; Austin (TX); Hybrid; USD 163,000 - 203,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time off (vacation/sick/

RSU stock grants

Professional development

Company virtual events

Monthly cell phone stipend

Mental health support platform

Diversity and inclusion initiatives

Job summary

Fivetran is seeking an Enterprise Demand Generation Lead — North America to drive lead generation and pipeline growth across the Americas. This hands-on role owns the AMER Enterprise pipeline and builds touchpoints and MQLs to meet targets across sales territories.

The role spans content syndication, paid campaigns on Meta, LinkedIn, and Reddit, and close collaboration with Sales and ABM teams. This is a full-time hybrid position based in Austin, TX.

Qualifications

• Experience running hands-on B2B growth or demand generation programs.
• Plan and optimize paid social campaigns across platforms such as LinkedIn, Meta, and Reddit.
• Experience managing content syndication vendors and evaluating results beyond lead volume.
• Strong analytical skills focused on pipeline goals and conversions.
• Experience using AI/LLMs to optimize programs.
• Disciplined experimentation with clear hypotheses and success measures.
• Cross-functional collaboration to turn campaign engagement into qualified opportunities.

Responsibilities

• Own the AMER Enterprise pipeline target for your programs.
• Build territory-level acquisition strategies for priority Enterprise accounts.
• Launch and optimize paid media campaigns across Meta, Reddit, and LinkedIn.
• Manage content syndication programs, including vendor selection and lead quality.
• Experiment with new channels and offers to uncover scalable demand.
• Analyze funnel from touchpoint to MQL to opportunity and act on gaps.
• Allocate program budgets based on pipeline impact and efficiency.
• Collaborate with Sales, BDR/SDR, Regional Marketing, and ABM teams.
• Partner with Lifecycle Marketing and Product Marketing for aligned messaging.
• Maintain accurate campaign tracking and report performance.

Skills

B2B growth

Demand generation

Paid social campaigns

Content syndication

Analytics

AI tools

Tools

LinkedIn Campaign Manager

Meta Ads Manager

Reddit Ads Manager

CRM

Job description

Fivetran is seeking an Enterprise Demand Generation Lead — North America to drive lead generation and pipeline growth across the Americas. This hands-on role owns the AMER Enterprise pipeline and builds touchpoints and MQLs to meet targets across sales territories.

The role spans content syndication, paid campaigns on Meta, LinkedIn, and Reddit, and close collaboration with Sales and ABM teams. This is a full-time hybrid position based in Austin, TX.