Regional Automation Sales Leader

Formic; Kentucky; Hybrid; USD 110,000 - 145,000; Full time

Benefits offered by this job

Equity

Uncapped commission

Healthcare

EAP

Parental leave

401(k)

Home office stipend

Cell phone reimbursement

Flexible PTO

Job summary

Formic is building a future where American manufacturers succeed through automation. As an Automation Sales Manager, you will own a regional territory, develop a strategic plan, and drive pipeline from discovery to signed contracts.

You’ll collaborate with Engineering, Solutions, and Customer teams to tailor automation concepts for SMB and mid-market accounts. You will lead full sales cycles, negotiate terms, and establish executive relationships with plant and operations leaders, while

Qualifications

• Proven success in full-cycle B2B sales with consistent revenue attainment.
• Experience owning and growing a geographic territory independently.
• Demonstrated ability to proactively build pipeline in new or underpenetrated markets.
• Strong understanding of manufacturing operations and industrial buying processes.
• Ability to navigate multi-stakeholder buying committees and technical decision makers.
• Analytical mindset with the ability to quantify value and clearly communicate ROI.
• Proficiency with Salesforce or comparable CRM systems.
• Willingness to travel up to approximately 75 percent within the assigned region.

Responsibilities

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment.
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
• Develop tailored automation solutions in partnership with Solutions and Engineering teams.
• Advance opportunities through the full sales cycle from prospecting to contract execution.
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders.
• Represent Formic at industry events and trade shows to expand regional market presence.
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy.

Skills

Full-cycle sales

Territory ownership

Pipeline development

Manufacturing ops

Multi-stakeholder buying

ROI quantification

Salesforce CRM

Travel 75%

Tools

Salesforce CRM

Job description

Formic is building a future where American manufacturers succeed through automation. As an Automation Sales Manager, you will own a regional territory, develop a strategic plan, and drive pipeline from discovery to signed contracts.

You’ll collaborate with Engineering, Solutions, and Customer teams to tailor automation concepts for SMB and mid-market accounts. You will lead full sales cycles, negotiate terms, and establish executive relationships with plant and operations leaders, while