Automation Sales Leader: Territory Growth & ROI

Formic Technologies, Inc.; Richmond (VA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Equity in Formic

Uncapped commission

Comprehensive healthcare coverage

FSA and DCFSA benefits

Parental leave

Job summary

Formic Technologies, Inc. is seeking an Automation Sales Manager to drive revenue growth and expand the market within a defined territory in the United States.

You will develop strategic territory plans, gain deep regional manufacturing knowledge, and build trusted relationships with manufacturers, integrators, and partners. You will manage opportunities from discovery through contract, collaborating with Engineering and Solutions teams to craft automation concepts and negotiate deals.

Qualifications

• Proven success in full-cycle B2B sales with consistent revenue attainment.
• Experience owning and growing a geographic territory independently.
• Demonstrated ability to proactively build pipeline in new or underpenetrated markets.
• Strong understanding of manufacturing operations and industrial buying processes.
• Ability to navigate multi-stakeholder buying committees and technical decision makers.

Responsibilities

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment.
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
• Develop tailored automation solutions in partnership with Solutions and Engineering teams.
• Advance opportunities through the full sales cycle from prospecting to contract execution.
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders.
• Represent Formic at industry events and trade shows to expand regional market presence.
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy.

Skills

Full-cycle B2B sales

Territory development

Sales planning

CRM (Salesforce)

Job description

Formic Technologies, Inc. is seeking an Automation Sales Manager to drive revenue growth and expand the market within a defined territory in the United States.

You will develop strategic territory plans, gain deep regional manufacturing knowledge, and build trusted relationships with manufacturers, integrators, and partners. You will manage opportunities from discovery through contract, collaborating with Engineering and Solutions teams to craft automation concepts and negotiate deals.