Manufacturing Automation Field Sales Leader

Formic Technologies; Michigan; On-site; USD 110,000 - 145,000; Full time

Benefits offered by this job

Equity in Formic

Uncapped Commission Structure

Healthcare Coverage

Life insurance

EAP

Parental Leave

401(k)

Home Office Stipend

Cell Phone Reimbursement

Flexible Time Off

Job summary

Formic, a U.S.-based robotics automation company, seeks an Automation Sales Manager to drive revenue growth in a defined territory. You will map the regional landscape, build relationships with manufacturers, integrators, and partners, and lead the full sales cycle from initial engagement to contract execution.

This role is an individual contributor position requiring travel up to 75%. You will collaborate with Engineering and Solutions teams to tailor automation solutions and negotiate deals,

Qualifications

• Proven success in full-cycle B2B sales across SMB and mid-market manufacturing accounts.
• Experience owning and growing a geographic territory independently.
• Ability to proactively build pipeline in new or underpenetrated markets.
• Strong understanding of manufacturing operations and industrial buying processes.

Responsibilities

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment.
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
• Develop tailored automation solutions in partnership with Solutions and Engineering teams.
• Advance opportunities through the full sales cycle from prospecting to contract execution.
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders.
• Represent Formic at industry events and trade shows to expand regional market presence.
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy.

Skills

Full-cycle B2B sales

Territory ownership

Pipeline development

CRM (Salesforce)

Travel up to 75%

Consultative selling

Job description

Formic, a U.S.-based robotics automation company, seeks an Automation Sales Manager to drive revenue growth in a defined territory. You will map the regional landscape, build relationships with manufacturers, integrators, and partners, and lead the full sales cycle from initial engagement to contract execution.

This role is an individual contributor position requiring travel up to 75%. You will collaborate with Engineering and Solutions teams to tailor automation solutions and negotiate deals,