Automation Solutions Sales Leader

Front Door Defense; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Equity in Formic

Uncapped commission

Healthcare coverage

401(k) plan

Home office stipend

Cell phone reimbursement

Flexible PTO

Job summary

Formic is seeking an Automation Sales Manager in Atlanta to own revenue growth by expanding automation solutions within SMB and mid-market manufacturing accounts. You will develop territory strategies, build pipelines, and negotiate contracts from first engagement to close.

You will collaborate with Engineering and Solutions teams to design automation concepts and lead consultative discussions with decision makers, while maintaining Salesforce CRM and delivering consistent results in a

Qualifications

• Proven success in full-cycle B2B sales.
• Ability to own and grow a geographic territory independently.
• Proactive in building pipeline in new/underpenetrated markets.
• Strong understanding of manufacturing operations and industrial buying processes.
• Experience navigating multi-stakeholder buying committees and technical decision makers.
• Proficiency with Salesforce or comparable CRM systems.
• Willingness to travel up to ~75% within the region.
• Comfort in a fast-growth environment with evolving processes and priorities.

Responsibilities

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment.
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
• Develop tailored automation solutions in partnership with Solutions and Engineering teams.
• Advance opportunities through the full sales cycle from prospecting to contract execution.
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders.
• Represent Formic at industry events and trade shows to expand regional market presence.
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy.

Skills

Full-cycle B2B sales

Territory management

Pipeline development

Manufacturing ops knowledge

Multi-stakeholder selling

Salesforce CRM

Travel up to 75%

Tools

Salesforce

Job description

Formic is seeking an Automation Sales Manager in Atlanta to own revenue growth by expanding automation solutions within SMB and mid-market manufacturing accounts. You will develop territory strategies, build pipelines, and negotiate contracts from first engagement to close.

You will collaborate with Engineering and Solutions teams to design automation concepts and lead consultative discussions with decision makers, while maintaining Salesforce CRM and delivering consistent results in a