Programmatic Campaign Lead

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Publicis Groupe is seeking a Manager, Programmatic in New York to own strategic planning and hands-on campaign execution for assigned clients. The role blends analysis with operational delivery, generating insights for campaigns and guiding the programmatic team.

The ideal candidate has 3–5+ years of managing display, video, and CTV programs, plus hands-on experience with DSPs like The Trade Desk and DV360. Strong collaboration and communication skills are essential.

Qualifications

• 3-5+ years of experience managing and activating full-funnel Programmatic campaigns for Display, Video, Connected TV, etc.
• Working knowledge in DSPs and similar technologies, in particular The Trade Desk and DV360
• Client-facing experience with the ability to identify risks and effectively manage through issues
• Strong budget management experience, including forecasting and actualizing budgets.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Proven experience in effectively coaching and developing others, as this role will involve managing at least 1-2 additional team members
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills, as well as project management skills
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Responsibilities

• Effectively communicate digital strategies and rationale for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients
• Develop, grow, and maintain relationships through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation for launches
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, optimization and opportunities
• Traffic campaign tags into ad exchange environments
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on pre-production and live campaigns
• Oversee the campaign QA process for accurate implementation, pacing and performance
• Manage and evaluate campaign budget and spend tracking and recommend allocations
• Generate and manage monthly bill/pay and spend reporting with Analysts
• Lead and assist in coaching and educating Analysts and Sr. Analysts
• Join internal and client discussions to ensure alignment to project plans and escalate risks
• Participate in knowledge share sessions to learn new optimization strategies

Skills

Full-funnel campaigns

Budget management

Client-facing

Coaching/mentoring

Analytical skills

Tools

The Trade Desk

DV360

Job description

Publicis Groupe is seeking a Manager, Programmatic in New York to own strategic planning and hands-on campaign execution for assigned clients. The role blends analysis with operational delivery, generating insights for campaigns and guiding the programmatic team.

The ideal candidate has 3–5+ years of managing display, video, and CTV programs, plus hands-on experience with DSPs like The Trade Desk and DV360. Strong collaboration and communication skills are essential.