Programmatic Campaign Lead — Strategic Client Partner

Publicis Groupe; Philadelphia (Philadelphia County); On-site; USD 61,000 - 84,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Health Media in Philadelphia seeks a Sr. Associate, Programmatic to lead strategic planning and execution for assigned clients.

You will combine strategic insights with hands-on campaign management, mentoring junior staff, and serving as the primary liaison to clients and internal teams. This role requires 1–2+ years in programmatic, proficiency with DSPs (The Trade Desk, DV360), and strong analytical skills.

Qualifications

• 1–2+ years of experience in programmatic including bid management and optimization.
• Client-facing experience with risk management skills.
• Proficiency in Excel, Prisma/MediaOcean, The Trade Desk, DV360 or related DSPs.

Responsibilities

• Develop and communicate digital strategies and tactical approaches for campaigns.
• Execute, manage, and optimize online media campaigns.
• Build and maintain client relationships with exceptional service.
• Create proposals and develop client decks and status documentation.
• Oversee delivery of creative assets, insertion orders, and campaign documentation.
• Collaborate with analytics and media partners for reporting and platform implementation.
• Troubleshoot campaign issues, develop QA procedures, and manage QA processes.
• Coach Associates to support campaigns and share optimization strategies.
• Attend client meetings and knowledge-sharing sessions.
• Manage the tech stack including DMP, DSP partners, ad-verification services, and third-party data providers.
• Monitor campaign performance, forecasts, and account management standards.
• Participate in forecasting exercises for clients and senior management.
• Document best practices to drive team improvements.

Skills

Programmatic experience

Client-facing

Analytical skills

Project management

Media planning

Tools

The Trade Desk

DV360

MediaOcean

Prisma

Excel (Advanced)

Job description

Publicis Health Media in Philadelphia seeks a Sr. Associate, Programmatic to lead strategic planning and execution for assigned clients.

You will combine strategic insights with hands-on campaign management, mentoring junior staff, and serving as the primary liaison to clients and internal teams. This role requires 1–2+ years in programmatic, proficiency with DSPs (The Trade Desk, DV360), and strong analytical skills.