Senior Programmatic Campaign Lead

Publicis Groupe ANZ; New York (NY); On-site; USD 61,000 - 80,000; Full time

Job summary

Publicis Groupe UNIT3C, a social marketing and real-time content center, seeks a Sr. Campaign Manager to own strategic planning and execution for assigned clients. You will generate strategic insights, implement campaigns, and mentor Campaign Specialists across digital media programs.

The role requires 3+ years in bid/campaign management, strong analytics, and excellent communication. This on-site New York position involves AI-driven optimization and close client collaboration.

Qualifications

• Four-year college degree.
• 3+ years in bid management, campaign management/optimization, or digital media operations.
• Hands-on Amazon DSP experience; Google Ads, Walmart DSP, Walmart DSS, and TTD a plus.
• Prisma experience.
• Client facing experience with risk management.
• Understanding of traditional and interactive media planning elements.
• Proficiency in Microsoft Office.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Strong project management skills.
• Strong desire to contribute to a team.

Responsibilities

• Communicate digital strategies and rational for tactical approaches for each campaign.
• Execute, manage, and optimize online media campaigns to meet client performance goals.
• Oversee larger accounts and client relationships.
• Develop relationships with AOD customers through exceptional service.
• Formulate proposals for new client opportunities.
• Manage delivery of assets, insertion orders, and campaign documentation.
• Partner with Analytics on measurement reporting and insights.
• Provide regular insights to clients on performance and optimizations.
• Collaborate with media partners for accurate platform implementation.
• Troubleshoot issues on pre-production and live campaigns.
• Oversee campaign QA process.
• Provide auditing reports and manage billing processes.
• Lead and mentor Campaign Managers and Campaign Specialists.
• Attend client meetings; participate in knowledge sharing sessions.
• Leverage AI-based tools to enhance activation efficiency and performance.
• Interpret AI signals to develop optimization narratives and actionable recommendations.
• Guide platform automation with human oversight and mentor junior analysts.

Skills

Bid management

Campaign optimization

Analytical thinking

Client communication

Microsoft Office

Project management

Education

Four-year college degree

Tools

Amazon DSP

Google Ads

Walmart DSP

Walmart DSS

The Trade Desk (TTD)

Prisma

Job description

Publicis Groupe UNIT3C, a social marketing and real-time content center, seeks a Sr. Campaign Manager to own strategic planning and execution for assigned clients. You will generate strategic insights, implement campaigns, and mentor Campaign Specialists across digital media programs.

The role requires 3+ years in bid/campaign management, strong analytics, and excellent communication. This on-site New York position involves AI-driven optimization and close client collaboration.