Senior Programmatic Campaign Manager

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Spark Foundry, part of Publicis Groupe in New York, seeks a Campaign Manager to own strategic planning and execution for a key client. You will generate insights and collaborate with Programmatic Analysts to optimize campaigns and reporting.

The ideal candidate has 3+ years of bid management experience, strong analytical and communication skills, and proficiency with DSPs such as Amazon DSP, DV360 and Prisma.

Qualifications

• 3+ years of experience in bid management, campaign management/optimization, or digital media operations.
• Client facing experience with the ability to identify risks and effectively manage through issues.
• Understanding of traditional and interactive media planning elements.
• Amazon DSP, DV360 and Prisma proficiency.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Strong project management skills.
• Strong desire to contribute to a team.

Responsibilities

• Communicate digital strategies and rationale for tactical approaches for each campaign.
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations.
• Oversee larger and more strategic accounts and client relationships.
• Develop, grow, and maintain relationships with programmatic customers through exceptional client service.
• Formulate proposals for new client opportunities.
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
• Partner with Analytics team on campaign measurement reporting and insights generation.
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.
• Work with media partners to ensure accurate platform implementation.
• Troubleshoot issues on all pre-production and live campaigns.
• Oversee campaign QA process.
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable.
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
• Attend client meetings, as needed.
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Skills

Bid management

Campaign management

Digital media operations

Client facing

Analytical thinking

Communication skills

Project management

Tools

Amazon DSP

DV360

Prisma

Job description

Spark Foundry, part of Publicis Groupe in New York, seeks a Campaign Manager to own strategic planning and execution for a key client. You will generate insights and collaborate with Programmatic Analysts to optimize campaigns and reporting.

The ideal candidate has 3+ years of bid management experience, strong analytical and communication skills, and proficiency with DSPs such as Amazon DSP, DV360 and Prisma.