Programmatic Manager: Lead AI-Driven Media Campaigns

Publicis Groupe; Birmingham (MI); On-site; USD 75,000 - 103,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401(k)

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe’s Publicis Collective seeks a Programmatic Manager to own strategic planning and campaign execution for an assigned client portfolio. This role blends strategic oversight with hands-on optimization, requiring independent insight and cross-functional collaboration with Analysts and Sr.

Analysts. The ideal candidate has experience in bid management platforms, strong analytics, and client-facing communication, with a track record of driving performance on DSPs such as DV360, The

Qualifications

• 3+ years of experience managing Display, Video and/or Mobile Programmatic Media Buying.
• Working knowledge in DSPs and technologies such as The Trade Desk, DV360, Yahoo DSP, DCM, Amazon DSP.
• Understanding of traditional and interactive media planning elements.
• Resourceful, curious, and motivated with ability to work independently as well as in a team.
• Strong analytics, organizational, and communication skills.
• Client facing experience with the ability to identify risks and manage through issues.
• Previous leadership/management experience is a plus.
• Strong project management skills.
• Proficiency in Microsoft Office Suite with intermediate to advanced Excel.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Develop, grow, and maintain relationships through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
• Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
• Attend client meetings
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Lead programmatic strategy by leveraging AI-powered optimization, forecasting, and audience modeling tools within DSPs (e.g., DV360, The Trade Desk) to drive performance, guide budget allocation, and evaluate test-and-learn opportunities across accounts
• Translate AI-driven performance signals, predictive insights, and automation outputs into clear strategic recommendations for clients and internal stakeholders, owning senior-level reporting, planning discussions, and optimization narratives
• Enable and govern the use of AI across the team by refining workflows, validating platform automation, mentoring analysts and senior analysts, and ensuring AI-assisted decisions align with client goals, brand safety standards, and agency best practices

Skills

Programmatic media buying

Analytical skills

Client communication

Leadership

Project management

Microsoft Excel

Team coaching

Tools

The Trade Desk

DV360

Yahoo DSP

DCM

Amazon DSP

Job description

Publicis Groupe’s Publicis Collective seeks a Programmatic Manager to own strategic planning and campaign execution for an assigned client portfolio. This role blends strategic oversight with hands-on optimization, requiring independent insight and cross-functional collaboration with Analysts and Sr.

Analysts. The ideal candidate has experience in bid management platforms, strong analytics, and client-facing communication, with a track record of driving performance on DSPs such as DV360, The