Programmatic Analytics Lead

Roku, Inc.; New York (NY); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku, Inc. is seeking an Inventory Optimization Analyst in New York to maximize the value of Roku's programmatic ad platform.

You will join the Inventory Enablement and Optimization team, collaborating with Client Services, Business Development, Sales, and Product on yield optimization, forecasting, and building systems for campaigns. The role emphasizes strong analytical skills, clear communication, and the ability to balance day-to-day work with long-term strategic projects in a fast-paced

Qualifications

• 4+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role.
• Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience.
• Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs; experience with OTT/CTV a plus.
• Excel, and understanding of SQL and working with large datasets.
• Experience creating reports with data visualization platforms like Tableau, Looker, etc.
• Analytical, project management, and detail-oriented personality.
• Self-starter, comfortable working autonomously in a fast-paced, growing environment.

Responsibilities

• Develop and maintain a strong understanding of Roku's programmatic ad ecosystem and partners; propose updates to integration to increase yield.
• Drive analysis of the programmatic stack from bid level to impressions and spend patterns; keep stakeholders informed of trends.
• Facilitate troubleshooting by identifying and using reports to raise issues quickly and efficiently.
• Leverage Roku's Big Data to produce actionable reporting for the programmatic business; automate routine analysis where possible.
• Work with Product Management to develop tools addressing inventory management challenges across direct and programmatic types.
• Collaborate with Sales, Ad Operations, and Finance to align programmatic strategies with business objectives.
• Monitor and analyze KPIs for programmatic campaigns; provide updates and optimization recommendations.
• Communicate findings to stakeholders through dashboards, presentations, and ad-hoc reports.
• Stay informed of industry trends to identify growth opportunities.

Skills

Programmatic ad ecosystem

Analytical

SQL

Excel

Data visualization (Tableau/Looker)

Communication

Self-starter

Ambiguity tolerance

Tools

Tableau

Looker

SQL

Job description

Roku, Inc. is seeking an Inventory Optimization Analyst in New York to maximize the value of Roku's programmatic ad platform.

You will join the Inventory Enablement and Optimization team, collaborating with Client Services, Business Development, Sales, and Product on yield optimization, forecasting, and building systems for campaigns. The role emphasizes strong analytical skills, clear communication, and the ability to balance day-to-day work with long-term strategic projects in a fast-paced