Performance Advertising Strategy Lead

Roku

New York (NY)

Hybrid

USD 130,000 - 170,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku seeks a PS&O Lead with a performance advertising background to drive product strategy through market analysis and go-to-market execution for Roku's growing performance advertising portfolio. You'll develop and operationalize scalable frameworks to unlock revenue growth across our performance and growth advertising portfolio, ensuring tight alignment across product, sales, and legal teams.

You'll act as a key strategic partner bridging product development with business enablement,

Qualifications

4+ years in strategy, operations, growth or performance marketing.
Experience shaping product strategy via market analysis and insights.
Strong cross-functional collaboration and influencing skills.
Experience using AI to boost productivity in analysis and briefs.

Responsibilities

Develop and maintain product strategy for Roku's performance ads portfolio.
Analyze ad delivery, bidding, targeting, forecasting, and measurement systems.
Coordinate with Product, Ad Sales, Operations, and Legal to unlock revenue opportunities.
Create scalable frameworks for scaling direct channels and in-stream ads.
Own go-to-market initiatives and ensure cross-functional alignment and outcomes.
Lead operational readiness and launch new performance buying products.