Lead Ad Forecasting & Inventory Yield - Hybrid NYC

Segment (Twilio); New York (NY); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a Lead Analyst for Ads Forecasting & Inventory Yield in New York. You will drive end-to-end forecast reporting, ownership of demand forecasts, and scenario tools to inform executive decisions on revenue and profitability.

You will lead cross-functional initiatives, define metrics, own dashboard roadmaps, and mentor junior analysts while collaborating with Finance, Product, and Data Engineering to optimize monetization strategies.

Qualifications

• 7–10+ years in digital advertising, streaming/CTV, or related fields in an inventory, yield, revenue operations, forecasting, or business analytics role.
• Experience partnering with Directors, VPs, and executive stakeholders in a high-growth media/tech or streaming environment.
• Proven track record leading complex cross-functional projects end-to-end with minimal oversight.
• Demonstrated experience mentoring or informally leading junior analysts and delegating workstreams.

Responsibilities

• Serve as the primary DRI for end-to-end forecast reporting (demand, supply, yield) and key KPI insights.
• Own global demand forecasts and what-if scenario tools for executive decision-making.
• Build analytical frameworks to measure forecast performance and identify opportunities.
• Lead cross-functional meetings with Revenue Operations, Finance, and Product leadership.
• Identify monetization improvements to enhance profitability.
• Define new metrics giving leadership clear views into inventory and yield.
• Own roadmap for scalable dashboards and automation across the team.
• Serve as primary stakeholder for ad products related to monetization and yield.
• Collaborate with Data Engineering and Product to reflect reporting needs in data models.
• Lead large-scale presentations to senior leadership and drive strategic insights.
• Deliver ad-hoc analyses for new ad units and packaging explorations.

Skills

SQL

Data visualization

Excel modeling

Executive communication

Project management

Tools

PowerPoint

Looker

Tableau

Job description

Roku is seeking a Lead Analyst for Ads Forecasting & Inventory Yield in New York. You will drive end-to-end forecast reporting, ownership of demand forecasts, and scenario tools to inform executive decisions on revenue and profitability.

You will lead cross-functional initiatives, define metrics, own dashboard roadmaps, and mentor junior analysts while collaborating with Finance, Product, and Data Engineering to optimize monetization strategies.