Senior Product Manager, Programmatic Ad Tech & RTB

Socket.dev; Boston (MA); Hybrid; USD 178,000 - 218,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a Senior Product Manager to lead exchange optimization initiatives within Roku's advertising platform, driving programmatic CTV innovation at scale. You will own the strategy and execution of how Roku's exchange delivers optimal outcomes for advertisers, maximizes revenue, and operates with efficiency across a real-time bidding environment powered by 100M+ devices.

The role emphasizes designing experimentation frameworks, balancing yield with latency and user experience, and

Qualifications

• 6+ years of product management experience, with at least 3 years at an RTB-enabled ad tech company.
• Deep understanding of real-time bidding and exchange dynamics.
• Advertising DNA: strong knowledge of advertiser and agency dynamics with DSPs/SSPs.
• Experience deploying ML-driven optimization models at scale in RTB.
• Strong statistical analysis and data interpretation skills.
• Cross-functional collaboration with engineering, data science, sales, partnerships, and executives.
• Strong written and verbal communication; strategic thinking with execution.

Responsibilities

• Design, test, and maintain dynamic price floor algorithms using real-time signals.
• Develop traffic shaping strategies across supply paths to balance latency and win-rate.
• Build and iterate on auction mechanics to improve yield.
• Own experiments for pricing and routing with clear impact metrics.
• Analyze impact of bid request signals on outcomes.
• Model supply/demand elasticity to inform pricing.
• Productionize optimization models with engineering.
• Monitor exchange health metrics (QPS, timeouts, revenue).
• Collaborate with demand partners to translate goals into constraints.
• Stay current on programmatic/CTV trends and privacy changes.
• Engage with IAB Tech Lab to understand partner perspectives.
• Define product requirements, user stories, acceptance criteria.
• Communicate roadmap and progress to leadership.

Skills

RTB optimization

Real-time bidding

Cross-functional collaboration

Data-driven decisions

Algorithmic thinking

Communication

Strategic thinking

Education

Bachelor's degree or equivalent

Job description

Roku is seeking a Senior Product Manager to lead exchange optimization initiatives within Roku's advertising platform, driving programmatic CTV innovation at scale. You will own the strategy and execution of how Roku's exchange delivers optimal outcomes for advertisers, maximizes revenue, and operates with efficiency across a real-time bidding environment powered by 100M+ devices.

The role emphasizes designing experimentation frameworks, balancing yield with latency and user experience, and